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All the traffic in the world is meaningless unless it turns into some type of business opportunty. Your website is the foundation of your Internet marketing and as such, needs to be effective and effecient at converting traffic into customers
What does a prospective client need and expect from my website?
V.S.E.T
ThomasNet's research among thousands of industrial buyers and engineers was used to create the VSET concept, a simple approach that evaluates websites based on what engineers and purchashing agents told us what was important to them.
V - Verify. Can potential customers who come to your website quickly verify that you offer the products and services they need?
S - Search. Can buyers quickly search for the exact products and/or services they need? To make it easy for buyers to find what they need, consider creating "content buckets" that organize your company information by product, service, or industry.
E - Evaluate. Can buyers easily evaluate the information so they can decide whether or not they want to buy (or specify) your products?
T - Take Action. Can buyers take action at every step of the way starting with your homepage and continuing throughout your website? Be sure to have multiple calls to action on every page that are clear and obvious to the visitor - phone number, e-mail address, links to "send an RFQ" or "place an order."
How does your website hold up to the V.S.E.T. test?
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