- on-line advertising in which payment is based upon click-thru to the participating company web site.

Strategic Pay-Per-Click participation is a very valuable component of any successful Internet Marketing Campaign. With PPC Advertising the costs are associated with both the current bid that the campaign ad words are going for as well as the performance of the ad campaign itself. You bid on search words and phrases and your ad and webpage link appears in the search engine results relative to the price of your bid. The top Search Engines are however looking at more than just what your bid is when they rank you. Google in specific demands more. They evaluate both the Click-Thru-Rate (CTR) as well as the content of the page that the visitor clicks thru to when deciding who will rank where in their results.

PPC can be extremely effective but this effort does require management. If managed properly the return on investment will far outweigh the cost.

Advertising your website and business through PPC has become a critical component of the web promotion efforts of many businesses. Search Engines are constantly updating their algorithms and settings as it applies to PPC.

Industry Online's professionally managed PPC programs out perform in-house managed programs every time because:

• We have a full-time professionally trained PPC management staff.
  
• Our staff uses proprietary PPC management tools to manage bids and budgets.
  
• We take the time to focus on managing multiple PPC interfaces -  Google Adwords, Yahoo Marketing, Kanoodle, Findwhat, and others.
  
• We stay current with the quickly changing PPC rules.
  
• Our staff has the time to successfully manage your PPC program “ you already have a full time job".

If you don't participate in a PPC program now, you should. Your competitors may already be benefiting from PPC advertising. The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is second-to-none.

Industry Online offers professionally managed PPC. Professionally managed PPC firms do a better job. Our PPC programs will produce better results at a lower cost.