Industrial Content Marketing

Content with context is at the heart of any successful content marketing strategy. It can begin with digital conversations, instill confidence, showcase expertise, forge relationships, and ultimately, drive leads and sales opportunities.

But not all content is created equal — and not all content marketing solutions are, either.

At Thomas Marketing, we’ve helped hundreds of manufacturers generate great content — and millions of dollars in new revenue. We’re ready to help you do the same.

Do You Really Need Content Marketing?

More than half (57%) of today’s B2B buyers make their purchase decisions before ever picking up the phone and talking to a representative from your company.

What are they basing these decisions on? Your content.

Buyers are looking for content that is engaging, informative, and helpful in order to better do their jobs. If you can provide it — while showcasing your knowledge and expertise in the process — then you’ll be in prime position to be selected as a partner. If you don’t, then your prospects are likely to turn to one of your competitors.

You Cast the Vision But We Do The Work

Creating great content takes a lot of time and effort. The Thomas Marketing team will do the heavy lifting for you, so you can focus on running your business.

Here’s our process:

  • We review the types of content that you already offer, both online and offline

  • We identify high-value content that can be repurposed and put on your website

  • We review your target personas and brainstorm content ideas that suit their needs

  • We write, design and publish a mix of content — eBooks, whitepapers, case studies, checklists, reference charts, troubleshooting guides, presentations, webinars, etc.

  • You review the content, and you have the final say about what goes on your website

  • We create optimized landing pages for your content, so that buyers looking for your content share their contact information with you in exchange

  • We help promote your content on your website and through email marketing, social media, SEO, and PPC advertising

  • We track the performance of each piece of content and make sure that it is helping you generate leads

As users download this new content, we can use marketing automation tools to keep track of their activity, see what interests them, serve up more great content, and spark more meaningful conversations with your sales team.